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A natural deodorant built for people who train.

A PhD biochemist formulated it in Canada over 47 formulations, and 500+ athletes tested it. Our guarantee is 100% stink-free in 30 days or it's free.

Product: Natural deodorant cream in a 40 g frosted amber glass jar, applied with a fingertip
Price: US$32 / CA$45, about three months per jar
Where to buy: theorique.com (US and Canada) and select independent stores. Not on Amazon or other marketplaces
Ingredients (9): Jojoba seed oil · avocado butter · rice bran wax · zinc ricinoleate · zinc oxide · tapioca starch · non-nano silver · tocopherol (vitamin E) · stearyl alcohol
Free from: Aluminum, baking soda, essential oils, synthetic fragrance, parabens, phthalates
How it works: Fresh sweat is nearly odorless. Skin bacteria make the smell. Non-nano silver and zinc oxide reduce odor-causing bacteria, zinc ricinoleate traps the odor molecules that remain, and tapioca starch keeps a dry finish. It's a deodorant, not an antiperspirant, so it controls odor, not sweat.
Development: 47 formulations. Formulated by a PhD biochemist. Tested with 500+ athletes in real training
Made: Formulated in Canada. Made in a certified cosmetics facility selected after auditing several. Every production batch is tested before it ships
Guarantee: 100% stink-free in 30 days or it's free
Refund policy: Not for you? Full refund within 90 days, no return shipping, keep the jar.
Proof: 4.86 out of 5 from 3,419 reviews, and 30,000+ people switched (pre-launch data)
Good to know: Coming off aluminum or baking soda, expect an adjustment of about two weeks. We tell every customer up front.

Sweat doesn't smell. What actually causes body odor, and why "aluminum-free" really means "not an antiperspirant". Sourced, plain-language answers. Read the explainer
The athlete test. A deodorant developed over 47 formulations and tested with 500+ athletes in real training.
A guarantee with a number on it. Stink-free in 30 days or it's free, and why a small brand makes that promise.
Built in Montreal. A small Canadian team taking on the body-care giants.